OUR STORY
Enabling people with diabetes
to live a better life
OUR STORY
Enabling people with diabetes
to live a better life
Enabling people with diabetes to live a better life
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/About-Us-cropped_1.png)
Guidepost was established in 2012 to help improve the quality of life of people living with diabetes, a condition that affects more than 400 million people globally. Led by a team of medical doctors, scientists and AI specialists, we are committed to finding solutions to help as many people living with diabetes as possible.
There have been major advances in the treatment of diabetes, including new devices, technology and advice, but diabetes remains largely a self-care condition. To live a healthier life, and to reduce hospitalisations, diabetics need to pay close attention to their diet and lifestyle choices. This, more often than not, requires significant behaviour change, which is difficult to achieve without ongoing support.
We strive to lessen this burden, by offering sophisticated, personalized coaching, powered by AI. We have developed a platform that enables our more than 100 clinically trained professional coaches to proactively engage with people living with diabetes, providing unparalleled, personalized support.
Insurers and device makers have recognized the significant benefits of our offering and are providing our service to their clients. With Guidepost, they are able to help their clients to better manage their diabetes. This keeps them healthier and on treatment, resulting in better outcomes, which ultimately ensures that our partners’ businesses flourish too.
THE AI OPPORTUNITY
Putting our data to work
Every diabetes patient is unique and there are thousands of possible combinations of patient, barrier and necessary intervention to get the best results. To be able to scale to meet the massive demand for personalised coaching, we need expert clinical judgement at the touch of a button.
Over the last decade, there have been more than 1.2 million calls placed between coaches and clients. This has amassed a significant and unique data set. With the latest advances in machine learning, and specifically deep learning, we are finally at a point where we can support our coaches by helping automate complex judgement that managing diabetes requires. This presents an unparalleled opportunity to scale because our coaches now have the tools at their fingertips to work much faster with less training.
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/04/Data-to-work.png)
THE AI OPPORTUNITY
Putting our data to work
![Putting data to work 2](https://guidepost.net/int/wp-content/uploads/sites/5/2022/04/Data-to-work.png)
Every diabetes patient is unique and there are thousands of possible combinations of patient, barrier and necessary intervention to get the best results. To be able to scale to meet the massive demand for personalised coaching, we need expert clinical judgement at the touch of a button.
Over the last decade, there have been more than 1.2 million calls placed between coaches and clients. This has amassed a significant and unique data set. With the latest advances in machine learning, and specifically deep learning, we are finally at a point where we can support our coaches by helping automate complex judgement that managing diabetes requires. This presents an unparalleled opportunity to scale because our coaches now have the tools at their fingertips to work much faster with less training.
Our team
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Graeme-1.jpg)
Graham Rowe
Ceo and co-founder
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Seagull-1.jpg)
Professor David Segal
Chief medical officer and Co-founder
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Jacob-1.jpg)
Jacob Flanders
Product Lead
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Greg-1.jpg)
Greg Van Berkel
Chief technology Officer
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Renier-1.jpg)
Renier van Rooyen
AI Lead
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Tracey-1.jpg)
Tracy Hesslewood
Solutions & Quality Executive
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Alex-1.jpg)
Alexandra Menego
Operations Executive
Our team
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Graeme-1.jpg)
Graham Rowe
Ceo and co-founder
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Jacob-1.jpg)
Jacob Flanders
Product Lead
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Renier-1.jpg)
Renier van Rooyen
AI Lead
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Alex-1.jpg)
Alexandra Menego
Operations Executive
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Seagull-1.jpg)
Professor David Segal
Chief medical officer and Co-founder
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Greg-1.jpg)
Greg Van Berkel
Chief technology Officer
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Tracey-1.jpg)
Tracy Hesslewood
Solutions & Quality Executive
Our team
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Graeme-1.jpg)
Graham Rowe
Ceo and co-founder
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Seagull-1.jpg)
Professor David Segal
Chief medical officer and Co-founder
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Jacob-1.jpg)
Jacob Flanders
Product Lead
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Greg-1.jpg)
Greg Van Berkel
Chief technology Officer
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Renier-1.jpg)
Renier van Rooyen
AI Lead
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Tracey-1.jpg)
Tracy Hesslewood
Solutions & Quality Executive
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Alex-1.jpg)
Alexandra Menego
Operations Executive
Our board
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Graeme-1.jpg)
Graham Rowe
Ceo and co-founder
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Seagull-1.jpg)
Professor David Segal
Chief medical officer and Co-founder
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Herschel-1.jpg)
Herschel Mayers
Non-Exec Chairman
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Marc-1.jpg)
Marc Herson
Observer
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Domonique-1.jpg)
Dominique Collett
Non-Exec
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/John-1.jpg)
John Seymour
Non-Exec
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Renier-copy-1.jpg)
Richard Johnson
Non-Exec
Our board
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Graeme-1.jpg)
Graham Rowe
Ceo and co-founder
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Herschel-1.jpg)
Herschel Mayers
Non-Exec Chairman
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Domonique-1.jpg)
Dominique Collett
Non-Exec
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Renier-copy-1.jpg)
Richard Johnson
Non-Exec
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Seagull-1.jpg)
Professor David Segal
Chief medical officer and Co-founder
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Marc-1.jpg)
Marc Herson
Observer
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/John-1.jpg)
John Seymour
Non-Exec
Our board
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Graeme-1.jpg)
Graham Rowe
Ceo and co-founder
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Seagull-1.jpg)
Professor David Segal
Chief medical officer and Co-founder
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Herschel-2.jpg)
Herschel Mayers
Non-Exec Chairman
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Marc-1.jpg)
Marc Herson
Observer
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Domonique-1.jpg)
Dominique Collett
Non-Exec
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/John-1.jpg)
John Seymour
Non-Exec
![](https://guidepost.net/int/wp-content/uploads/sites/5/2022/05/Renier-copy-1.jpg)
Richard Johnson
Non-Exec