Human beings are built to care for other humans, but the world around us keeps people apart and alone. Social isolation is strongly associated with the incidence of type 2 diabetes and the costs of poor outcomes. We change the dynamic by connecting people with diabetes who need help with people who care and know how to help, regardless of geography or language.

There are more than 400 million people with diabetes who would benefit from a caring relationship with an expert who can help them improve. There are thousands of people who want to care for others; their hearts are willing but the structure of the healthcare system works against us, keeping us apart, resulting in wasted capacity. Through Guidepost, we enable access to the unused capacity of human hearts.

We believe that apps alone will not save us from ourselves. Technology on its own, no matter how sophisticated, is no substitute for the kindness and empathy of one human to another. Human lives are rich and complex; no technology can grasp the complexity and context required to fully understand the situation an individual is in nor can it choose the right next action on its own. We do believe that technology has a critical role to play in empowering people and enabling scale – helping individual coaches do more and be more accurate.

We recognise the enormous potential and huge value that diabetes coaches create and we exist to provide coaches a way to scale up their empathy. We’re proud to work with some of the best diabetes coaches on the planet. The coaches in our network are amazing human beings who care deeply about the health outcomes of the people they serve. We’re proud to have helped the coaches in our network grow their independent practices while achieving meaningful outcomes for thousands of people with diabetes.

The Guidepost platform is the underlying technology that turns coaches into superheroes. The Guidepost platform orchestrates care pathways defined by our clinical team and provides data analytics that enable coaches to generate insights into each person with diabetes. Through the Guidepost platform, coaches connect with their patients, select appropriate interventions and work with their patients to make those interventions work in the real world. Guidepost also develops training on leading-edge clinical findings and coaching techniques, helping our coaches to continuously improve and bring the best evidence-based medical practices to the people they serve.

The Guidepost executive team includes doctors, scientists, technologists and insurance experts. Through the combined experience of our team we create solutions that help people get healthier, empower coaches to earn value from the work they do and reduce costs for insurers by improving health outcomes at scale.